Gold Tone Dealer Spotlight

Heid Music, a Gold Tone Dealer

Heid Music

Keeping a family-owned music shop's doors open is no easy feat. With the big-box music chains putting the squeeze on the little guy, public schools putting the squeeze on music education, and the demands and distractions of everyday life making musicality an increasingly rare trait, family shops are always fighting an uphill battle. Maintaining a music store for even five years is considered a good run. Maintaining one for seventy years would seem like a miracle.

But Heid Music's success is no miracle. It all comes down to a tried and true formula of great customer service, a talented and knowledgeable team, commitment to community involvement, and partnerships with some of the world's best music manufacturers, among whom we at Gold Tone are proud to be counted.

As Heid Music enters their 70th anniversary, they have more than just longevity to celebrate. Music Trades Magazine recently named them a top 50 music retailer in the U.S., the National Association of Music Merchants a top 100 dealer, and Madison Magazine a "Best of Madison" gold recipient, to name just a few of their latest accolades.

Join the celebration by stopping by one of their five Wisconsin locations, or by browsing their extensive web store at