Contact Information

Customer Support:
+1 (321) 264-1970
contact@goldtone.com

Address:

3656 S. Hopkins Ave.
Titusville, Fl 32780

Privacy Policy for Gold Tone Music Group

Effective Date: February 1st, 2025

1. Who We Are

Gold Tone Music Group ("we," "us," or "our") is a manufacturer and retailer of stringed instruments. We operate an e-commerce website at www.goldtonemusicgroup.com (the "Site") where you can learn about and purchase our instruments. We are based in Florida and our instrument production is sourced from manufacturers around the globe. We are committed to protecting your privacy, whether you are a business customer (B2B), an individual consumer (B2C), or simply a visitor to our Site.

2. Information We Collect

We collect information about you when you interact with our Site and services. This information helps us to provide you with the best possible experience. The specific types of information we collect depend on how you interact with us. Generally, we collect information in the following ways:

Information You Provide Directly to Us:

• Account Registration and Purchases: When you create an account or place an order, we ask for information like your name, email address, mailing address, phone number, username, and password. For orders, this includes billing and shipping addresses. We also collect payment information, but please note that credit card details are processed securely by our payment processors. We do not store your full credit card numbers directly on our servers.
• Forms and Inquiries: When you fill out forms on our Site (like contact forms, warranty registration, customer service inquiries, surveys, or feedback forms), we collect the information you provide in those forms.
• Marketing Communications: If you subscribe to our newsletters or marketing emails, we collect your email address and any preferences you share with us.
• Promotions and Contests: If you enter promotions or contests, we collect your name, contact information, and any other details required for participation.
• Customer Service Interactions: When you contact our customer service team (by phone, email, chat, etc.), we collect the information you provide during these interactions.

Information Collected Automatically When You Use Our Site:

• Browsing Information: We automatically collect certain information when you browse our Site. This includes your browser type, operating system, IP address, device information (device type, model, unique identifiers), referring website, pages you visit, time spent on pages, and other browsing behavior. This helps us understand how our Site is used and improve it.
• Cookies and Similar Tracking Technologies: We use cookies, web beacons, pixels, tags, and similar technologies to collect information about your browsing activity. These technologies help us:
  • Essential Cookies: Make our Site work properly (e.g., keeping you logged in).
  • Functional Cookies: Remember your preferences (e.g., language, region, items in your cart).
  • Analytics Cookies: Understand how you use our Site (e.g., which pages are popular, how users navigate) using tools like Google Analytics. This helps us improve our Site's performance and user experience.
  • Advertising/Marketing Cookies: Show you relevant ads and marketing communications, and measure the effectiveness of our advertising campaigns. These cookies may be set by us or our advertising partners like Facebook Pixel and Google Ads conversion tracking.

Information from Third-Party Sources:

• Customer Relationship Management (CRM) and Chat: We use Zoho CRM and SalesIQ to manage customer relationships and provide website chat support. These platforms may collect contact details, customer interactions, website activity, and sales information to help us serve you better.
• Advertising Platforms: We use Google Ads and Facebook Ads for advertising and marketing. These platforms may provide us with data about your interactions with our ads, website visits from ads, and whether you complete purchases after clicking on an ad.
• Email Marketing Tracking: We may use tracking pixels in our emails to see if you open our emails, click on links, and other engagement metrics. This helps us understand what content is interesting to you and improve our email communications.
• Publicly Available Information: We may collect information that is publicly available online.

B2B Customer Information:

If you are a business customer, we may collect information about your company, your job title, and your business contact details.

3. How We Use Your Information

We use the information we collect for various purposes to operate our business, improve our services, and provide you with a better experience:

• To Provide and Improve Our Services:
  • Operate and maintain our Site and ensure it functions properly.
  • Process and fulfill your orders, including arranging shipping and delivery.
  • Provide customer service and support, including responding to your questions and resolving issues.
  • Personalize your experience on our Site and show you relevant content and offers.
  • Improve our Site, products, and services based on how users interact with them and your feedback.
  • Administer contests, promotions, surveys, and other features on our Site.
  • Analyze data to understand customer behavior and market trends, helping us make better business decisions.
• Communication and Marketing:
  • Send you order confirmations, shipping updates, and other important transactional emails.
  • Send you newsletters, marketing emails, and promotional offers (if you have opted-in to receive them, where required by law).
  • Show you targeted advertising and retargeting ads on platforms like Google and Facebook to keep you informed about our products and offers.
  • Measure how effective our marketing campaigns are.
• Business Operations and Legal Compliance:
  • Manage our business operations, including accounting, auditing, and legal compliance.
  • Prevent fraud, security breaches, and other illegal activities and protect our business and customers.
  • Enforce our Terms and Conditions and other legal agreements.
  • For internal business analysis and reporting to improve our efficiency.
  • Comply with applicable laws, regulations, and legal processes.
  • Respond to lawful requests from government authorities, including for national security or law enforcement purposes.

4. Sharing Your Information

We may share your information with certain trusted third parties to help us provide our services:

• Service Providers: We work with third-party service providers who perform functions on our behalf. These include:
  • Payment processors: To securely process your payments.
  • Shipping and fulfillment providers: To ship your orders to you.
  • Marketing and advertising platforms: Google, Facebook, email marketing services, etc., to help us reach you with relevant information.
  • CRM and customer service platforms: Zoho CRM, SalesIQ, to manage customer interactions and support.
  • Analytics providers: Google Analytics, to help us understand Site usage.
  • Website hosting and IT infrastructure providers: To keep our Site running smoothly and securely.
  • Professional advisors: Lawyers, accountants, and auditors, for legal and financial compliance.

  These service providers are contractually obligated to protect your information and can only use it to perform the services we have asked them to provide. They are not allowed to use your information for their own marketing or other purposes.

• Business Partners: In limited situations, we might share information with business partners to offer you co-branded services, promotions, or products. If we do this, we will provide you with notice and give you the option to opt-out where required by law.
• Legal Requirements: We may disclose your information if required by law or in response to valid requests from public authorities (like court orders or subpoenas).
• Business Transfers: If we are involved in a merger, acquisition, sale of assets, or other business transaction, your information may be transferred to the new entity. We will notify you via email and/or a prominent notice on our Site if this happens, and explain any choices you may have regarding your information.
• With Your Consent: We may share your information with other third parties if you give us your explicit consent to do so.

We do not sell your personal information to third parties for their marketing purposes.

5. International Data Transfers

Because we are based in Florida and our manufacturing is in China, your information may be transferred to and processed in countries outside of your country of residence, including the United States and China. Data protection laws in these countries may be different from those in your country.

When we transfer your personal information internationally, we take steps to ensure your information is protected as described in this Privacy Policy and according to applicable data protection laws. These steps may include:

• Using Standard Contractual Clauses: We may use Standard Contractual Clauses approved by the European Commission (for transfers from the EEA) or other similar agreements to ensure data is protected when transferred internationally.
• Other Safeguards: We will use other legally recognized methods to protect your data during international transfers as needed.

6. Data Security

We take reasonable and appropriate technical and organizational security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

• Secure Socket Layer (SSL) encryption: To protect sensitive information (like payment details) when you submit it through our Site.
• Firewalls and intrusion detection systems: To protect our systems from unauthorized access.
• Access controls: Limiting access to personal information to only authorized employees.
• Regular security assessments and vulnerability scanning: To identify and address potential security weaknesses.
• Employee training: Educating our employees about data privacy and security best practices.

While we work hard to protect your personal information, please remember that no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security. You also play a vital role in protecting your information. Please choose a strong password for your account and keep it confidential.

7. Cookies and Tracking Technologies – Your Choices

You have choices regarding cookies and tracking technologies. We want to be transparent about how we use these technologies and give you control:

• Browser Settings: Most web browsers allow you to control cookies through their settings. You can usually set your browser to block cookies or to warn you before a cookie is placed. However, please note that if you disable cookies entirely, some parts of our Site may not work correctly. Check your browser's help menu for instructions on managing cookies.
• Cookie Consent Banner: When you first visit our Site, you will see a cookie consent banner. This banner allows you to manage your cookie preferences and choose which categories of cookies you want to allow (e.g., functional, analytics, advertising). You can usually change your preferences at any time through a link in the website footer.
• Do Not Track Signals: Some browsers offer "Do Not Track" (DNT) signals. While our Site may not currently automatically respond to DNT signals, we are committed to respecting your privacy choices and are evaluating DNT compliance.
• Advertising Opt-Outs: You can opt-out of targeted advertising from many ad networks through industry opt-out programs such as the Network Advertising Initiative (NAI) and the Digital Advertising Alliance (DAA). You can also manage your ad preferences directly within platforms like Google and Facebook. These tools allow you to control how your data is used for advertising purposes across the internet.

8. Your Rights

Depending on where you live and applicable data protection laws, you have certain rights regarding your personal information. These rights may include:

• Access: You have the right to ask us to confirm if we process your personal information and to provide you with access to that information and details about our processing activities.
• Rectification: You have the right to request that we correct any inaccurate or incomplete personal information we have about you.
• Erasure ("Right to be Forgotten"): You have the right to ask us to delete your personal information in certain circumstances (e.g., if the information is no longer needed for the purposes for which it was collected, if you withdraw your consent, etc.).
• Restriction of Processing: You have the right to request that we limit the processing of your personal information in certain situations (e.g., if you dispute the accuracy of the information, while we verify its accuracy).
• Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that information to another company.
• Objection: You have the right to object to the processing of your personal information for certain purposes, such as direct marketing.
• Withdraw Consent: If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time. Withdrawing your consent will not affect the lawfulness of processing based on consent before its withdrawal.
• Complaint to a Supervisory Authority: You have the right to lodge a complaint with a data protection authority if you believe that our processing of your personal information violates applicable data protection laws.

To exercise any of these rights, please contact us using the contact information provided in Section 12 below. We may need to verify your identity before we can process your request to protect your information. We will respond to your request in accordance with applicable law.

9. Data Retention

We will keep your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. How long we keep your information depends on factors like:

• How long you are a customer and use our services.
• The type of personal information and its sensitivity.
• Legal or regulatory requirements (e.g., tax laws, warranty obligations).
• Applicable statutes of limitations.

When we no longer need your personal information, we will securely delete it or anonymize it so that it can no longer be used to identify you.

10. Third Party Websites

Our Site may contain links to websites or services operated by third parties. Please be aware that this Privacy Policy does not apply to these third-party websites. We are not responsible for the privacy practices of these other sites. We encourage you to review the privacy policies of any website you visit before providing any personal information.

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make changes, we will post the updated policy on this page and update the "Effective Date" at the top. If we make significant changes, we will try to provide you with more prominent notice, such as by email or a notice on our Site. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. By continuing to use our Site after we post changes, you are accepting the updated Privacy Policy.

12. Contacting Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Gold Tone Music Group
3656 S Hopkins Ave. Titusville, FL 32780
+1 (321) 264-1970
contact@goldtone.com

---

---

Accessibility Shortcut

To improve the accessibility of our website for all users, we have implemented the UserWay Accessibility Widget.

Using the Accessibility Shortcut Key

You can easily activate the UserWay accessibility menu by pressing the shortcut keys Ctrl + U on Windows or ⌘ + U (Command + U) on Mac keyboards.

Once activated, the UserWay widget will allow you to customize various accessibility features to better suit your needs, including:

• Contrast adjustments for better readability.
• Text resizing to increase or decrease font size.
• Navigation enhancements to simplify site navigation.
• And many other accessibility options to personalize your browsing experience.

If you encounter any difficulties accessing content on our website, we encourage you to use the UserWay accessibility shortcut for immediate assistance. For further accessibility support or questions, please contact us using the information provided in the "Contact Information" section above.

---

Terms & Conditions of Use for Gold Tone Music Group Website

Please read these Terms and Conditions ("Terms") carefully before using the Gold Tone Music Group website (www.goldtone.com) (the "Site").

Your Acceptance of These Terms

By using this Site, you signify your acceptance of these Terms and Conditions. If you do not agree to these Terms, please do not use our Site. Your continued use of the Site following the posting of changes to these Terms will be deemed your acceptance of those changes.

Use of the Website

This website is intended for informational purposes and for the purchase of Gold Tone Music Group products. You agree to use the Site only for lawful purposes and in a manner that does not infringe the rights of, restrict, or inhibit anyone else's use and enjoyment of the Site.

Product Information and Pricing

We strive to ensure that product descriptions and information on our Site are accurate. However, we do not warrant that product descriptions, pricing, or other content is accurate, complete, reliable, current, or error-free. Prices and product availability are subject to change without notice.

Orders and Payments

All orders placed through the Site are subject to acceptance by Gold Tone Music Group. We reserve the right to refuse or cancel any order for any reason. Payment must be received before an order is processed. We accept the payment methods indicated on the Site. You represent and warrant that you are authorized to use the payment method you provide.

Shipping and Delivery

Please refer to our separate Shipping Policy section below for details regarding shipping and delivery.

Returns and Refunds

Please contact customer support for information on returns and refunds as policies may vary. Generally, returns are subject to our standard return policy guidelines.

Intellectual Property

The content of this Site, including but not limited to text, graphics, logos, images, and software, is the property of Gold Tone Music Group and is protected by copyright and other intellectual property laws. You may not reproduce, modify, distribute, or republish any content from this Site without our prior written consent.

Disclaimer of Warranties

The Site and all content, products, and services offered through the Site are provided on an "as is" and "as available" basis without warranties of any kind, either express or implied, including, but not limited to, implied warranties of merchantability, fitness for a particular purpose, or non-infringement.

Limitation of Liability

To the fullest extent permitted by applicable law, Gold Tone Music Group shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or revenues, whether incurred directly or indirectly, or any loss of data, use, goodwill, or other intangible losses, resulting from (a) your use or inability to use the Site; (b) any unauthorized access to or use of our servers and/or any personal information stored therein; (c) any interruption or cessation of transmission to or from the Site; (d) any bugs, viruses, trojan horses, or the like that may be transmitted to or through our Site by any third party; (e) any errors or omissions in any content or for any loss or damage of any kind incurred as a result of your use of any content posted, emailed, transmitted, or otherwise made available via the site.

Indemnification

You agree to indemnify, defend, and hold harmless Gold Tone Music Group, its officers, directors, employees, agents, licensors, and suppliers from and against all losses, liabilities, expenses, damages, and costs, including reasonable attorneys' fees, arising from or relating to your use of the Site, your violation of these Terms, or your infringement of any intellectual property or other right of any person or entity.

Governing Law

These Terms and Conditions shall be governed by and construed in accordance with the laws of the State of Florida, without regard to its conflict of law provisions. Any legal action or proceeding arising under these Terms shall be brought exclusively in a federal or state court of competent jurisdiction in Florida.

Changes to Terms and Conditions

Gold Tone Music Group reserves the right to modify or revise these Terms and Conditions at any time. We will post any changes on this page and update the "Effective Date" if applicable. Your continued use of the Site following the posting of any changes constitutes acceptance of those changes.

Contacting Us About Terms & Conditions

If you have any questions about these Terms and Conditions, please contact us using the information provided in the "Contact Information" section at the top of this page.

---

Shipping Policy

• Free Shipping Offer: Gold Tone Music Group is pleased to offer limited free shipping on select items to our valued customers. However, please note that this offer is applicable only to addresses within the contiguous United States (lower 48 states, excluding Alaska, Hawaii, and U.S. territories). Any shipments outside of this area will be subject to standard shipping fees. Please check product pages for specific free shipping eligibility.

• Global Shipping Costs: As we strive to offer the best shipping rates to our customers worldwide, please be aware that international shipping costs are subject to fluctuation. Factors such as carrier price adjustments, currency exchange rates, fuel surcharges, and other global economic conditions can affect shipping rates. As such, Gold Tone Music Group reserves the right to adjust our shipping policies and prices in response to changes in global shipping costs. We recommend that international customers check our shipping policies regularly for the most up-to-date information. For a shipping quote before placing an international order, please contact our customer service team.

We greatly appreciate your understanding and continued support. Should you have any questions regarding our shipping policy, please don't hesitate to contact our customer service team or a local dealer.